Cases

Case Overview

Branding and Packaging Design for a Organic millet rice manufacturer Kunnur Village Millet.

Case Goal

Standing out in a Organic rice marketplace is difficult. Kunnur Village Millet offers Barnyard Millet Low Calorie Rice which contains good source of highly digestible protein. For this project, considerable attention was focused on creating a package design that was "fresh," and colorful. Designed a hand-drawn backgrounds were created for each package.

Result

The design concept was to embody the chaotic bunch of south india padding rice field, and the product also has the purpose of promoting South India's Culture and diversity.