Cases

Case Overview

Brand Strategy for Gafna Tex. Inspection / Sourcing company based in Mumbai.

Case Goal

Gafna Tex Food needed a clear positioning and brand strategy to speed up their business growth and internationalisation. At the same time, gafna tex were launching a new product – Home Textile Products.

The Gafna Tex design elements, the logo and typography inspired by the textile weave's. Combination of letter "G" and the weave pattern. Once the positioning was clear, we created a brand strategy, name, main messages and visual identity.